Quality control in the product lifecycle management (PLM) process is vital to the final quality of a product. Customer functional and non-functional requirements (NFRs) are the foundation of quality control as they reflect the wishes of the end users and customers. Quality characteristics (QCs) are key control factors in the PLM process. In this paper we focus on NFRs and propose to represent quality requirements as a quality view of product structures which includes the meta-data, design parts and assemblies. We show how to link quality requirements with PLM data and how the quality view is present on every stage of the PLM process. We evaluate our approach and a quality control tool that supports our approach through a case study using teamcenter, the PLM system of Siemens PL (DE).