@article{atif:hal-03876095, TITLE = {{Why do some Consumers Consume Ethically? A Contingency Framework for Understanding Ethical Decision Making}}, AUTHOR = {Atif, Muhammad and Charfi, Ahmed and Lombardot, Eric}, URL = {https://paris1.hal.science/hal-03876095}, JOURNAL = {{Journal of Marketing and Case Studies}}, PAGES = {1-22}, YEAR = {2013}, MONTH = May, DOI = {10.5171/2013.420183}, KEYWORDS = {Ethically Conscious Behavior ; Ethical consumption ; Ethical Decision Making ; Identity Theory ; Theory of Planned Behavior}, HAL_ID = {hal-03876095}, HAL_VERSION = {v1}, }