In service-orientation, the notion of service is studied from different point of views. On the one hand, several approaches have been proposing services that are able to adapt themselves according to the context in which they are used. On the other hand, some researches have been proposing to consider user intentions when proposing business services. We believe that these two views are complementary. An intention is only meaningful when considering the context in which it emerges. Conversely, context description is only meaningful when associated with a user intention. In order to take profit of both views, we propose to extend the Ontology Web Language for services description (OWL-S). We include on it both the specification of context associated with the service and the intention that characterize it. This extended description is experimented in a semantic registry that we built for service discovery purposes. Such registry considers a matching algorithm, which exploits the extended description. Then, we present experimental results of this matching algorithm that demonstrates the advantages one may have on using the proposed descriptor. Thus, we propose a new vision of service orientation taking into account the notion of intention and context. This new vision is based on the extended semantic descriptor, which is necessary in order to enhance transparency of the system by proposing to the user the most appropriate service.